Agency vs Consultancy?

When it comes to implementing your digital marketing strategy, should you go with a full-service marketing agency or a freelance digital marketing consultant?

While both options have their own benefits and drawbacks, here are a few reasons why choosing a freelance marketing consultant may be a better fit for your business.

Freelancers typically charge lower rates than agencies as they have lower overheads.

Freelancers are often able to adapt to changes in your marketing strategy more quickly than an agency can. They also have more flexibility in terms of working hours, which can be beneficial for businesses that operate in different time zones.


Personalised service
With a freelance consultant, you work closely with a single individual who understands your business and its needs, rather than communicating with multiple people within an agency.

Faster response times
Freelancers are able to respond to your requests more quickly than an agency can. Since they are not juggling multiple clients, they can focus on your business and its needs more effectively.

Better communication
Freelancers often have better communication skills than agency employees, as they typically work alone. This means that you’ll be able to get the information you need more quickly and easily.

Of course, there are also some drawbacks to working with a freelancer. They may not have the same level of expertise or resources as an agency and they might not be able to handle large, complex projects. However, for small to medium-sized businesses, the benefits of working with a freelance marketing consultant could outweigh the drawbacks.

If you think a Digital Marketing Consultant would be a good fit for your business, get in touch today.